The people in groups D and E are going to be students or people who are in jobs where they don't earn much money, as they will be in education still. However some will have finished university and will fit into other groups as they will be earning a good amount of money. I think that my target audience are the most likely to go to the cinema because they like to keep up with what is popular and what everybody is talking about.
My secondary target audience will be people aged between 25 - 50 as many people older than my target audience also enjoy seeing new films and have a general interest in watching them. They will fit into the higher groups of the JICNAR scale as they will probably be in better paid jobs than students and young adults would be.
I'm going to ask random people who fit within my target audience questions about what they expect from a film trailer, and what they would want to see within a trailer. I am going to ask them questions such as:
- In a film trailer, would you want to find out who is the film?
- What would you personally like to be included in a trailer?
- What makes you want to go and see a film?
- What would make you not want to see a film?
- Should a trailer be exaggerated or should it show what you're actually going to see?
I think these are good questions as it will help me narrow down what people want to see, and also what they don't want to see.
These are the responses I got from my questionnaire:
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